Pricing
What it costs.
Pricing has two parts. We build your audience once. Then you pay for however many studies your team decides to run.
Teams at these companies use Socialtrait
Two parts to any project.
Building your customers
A one-off job. We take your data and build a group of customers for your market, in your language. You pay for this once, then every study afterwards uses it.
Running studies
How much you run, and what kind. A text comparison costs less than ranking a set of videos.
Adding a new market or a new language means building another group. Everything else reuses what's already there.
Two ways to buy.
Platform licence
Your team logs in and runs studies whenever they want. Priced by how many people need access and how much you run. You can see what you're using as you go.
Book a demoManaged service
Our researchers build the group, run each study and hand back a report you can take into a meeting. Priced per project.
Book a demoMost clients start with us running it, then move to the platform once their customers are built and their team is confident.
For context.
A traditional study takes six to eight weeks and costs between $5,000 and $50,000, depending on the audience and the method. We're faster, and the second study always costs less than the first, because your customers are already built.
Let's work out what yours would cost.
Tell us what you're deciding and which customers matter. We'll come back with a scope and a number.
Book a demoFAQ
The questions buyers ask.
No. General AI tools will happily guess what a customer might say, and they'll sound convincing doing it. We build something completely different: digital populations modeled on your real customer data. Instead of static personas, every simulated customer keeps their own distinct personality and memory across every question you ask. Our underlying models were built over three years, backed by a granted US patent.