platform
Everything you can ask your customers.
One set of customers, built from your data. Run as many different tests on them as you like.

Used by teams at







What you can test
Test it before it's out there.
Every test runs on the same simulation of your customers, so ask as often as you like and the answers build on each other.
- Focus groups
Talk to your customers
Ask why, not just what, and follow up as you would in a real room.
- Surveys
Ask thousands at once
Put a question to a whole market and see how answers split by age, region or loyalty.
- Creative testing
Pick the right creative
Compare ads, packs, emails or headlines. See which wins, where people look first and what they miss.
- Social simulation
Watch a message spread
Drop your campaign into a social network of your customers and let them argue about it for a day. Before the real ones do.
- Agentic CX Simulation
Test your chatbot
Put your AI assistant or checkout flow in front of simulated customers before real ones meet it.
- Gaming
See how players will react
Put concepts, patch notes or economy changes in front of simulated players. See what keeps them playing and what sparks a backlash.
Two ways to work with us
Run it yourself, or let us run it for you.
Your team runs it
Log in, pick a study, get answers in minutes. Best once your customers are built and your team wants to move fast.
Our team runs it
Tell us the decision on Monday, get a finished report by the end of the week. Best for bigger questions, or when nobody has time.
Where your customers come from.
FAQ
The questions buyers ask.
No. General AI tools will happily guess what a customer might say, and they'll sound convincing doing it. We build something completely different: digital populations modeled on your real customer data. Instead of static personas, every simulated customer keeps their own distinct personality and memory across every question you ask. Our underlying models were built over three years, backed by a granted US patent.

