platform

Everything you can ask your customers.

One set of customers, built from your data. Run as many different tests on them as you like.

Used by teams at

What you can test

Test it before it's out there.

Every test runs on the same simulation of your customers, so ask as often as you like and the answers build on each other.

  • Focus groups

    Talk to your customers

    Ask why, not just what, and follow up as you would in a real room.

  • Surveys

    Ask thousands at once

    Put a question to a whole market and see how answers split by age, region or loyalty.

  • Creative testing

    Pick the right creative

    Compare ads, packs, emails or headlines. See which wins, where people look first and what they miss.

  • Social simulation

    Watch a message spread

    Drop your campaign into a social network of your customers and let them argue about it for a day. Before the real ones do.

  • Agentic CX Simulation

    Test your chatbot

    Put your AI assistant or checkout flow in front of simulated customers before real ones meet it.

  • Gaming

    See how players will react

    Put concepts, patch notes or economy changes in front of simulated players. See what keeps them playing and what sparks a backlash.

Two ways to work with us

Run it yourself, or let us run it for you.

Results in minutes

Your team runs it

Log in, pick a study, get answers in minutes. Best once your customers are built and your team wants to move fast.

Results in 3 to 7 days

Our team runs it

Tell us the decision on Monday, get a finished report by the end of the week. Best for bigger questions, or when nobody has time.

Where your customers come from.

01020304YOUR CUSTOMERS

FAQ

The questions buyers ask.

No. General AI tools will happily guess what a customer might say, and they'll sound convincing doing it. We build something completely different: digital populations modeled on your real customer data. Instead of static personas, every simulated customer keeps their own distinct personality and memory across every question you ask. Our underlying models were built over three years, backed by a granted US patent.