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Run a live simulation

platform

One audience model. Every study you need to run.

Build your audience once from real data. Run every study you need against it, no rebuild.

1,003,410

Human Agents

One audience model. Every study you need to run.

Build your audience once from real data. Run every study you need against it, no rebuild.

1,003,410

Modeled Agents

1,003,410

Human Agents

One audience model. Every study you need to run.

Build your audience once from real data. Run every study you need against it, no rebuild.

1,003,410

Modeled Agents

build your audience

Bring your first-party data.

We model your customers across 150+ attributes per agent, built from real data and real behaviour, segmented by behavior, market, and decision triggers. Build it once and it's there for every study after, no rebuild.

Run a Live Simulation

What you can run against it

One model. Five kinds of study.

Agentic CX Simulation

Simulate customer journeys with AI agents modeled on your audience to see how experiences perform before launch.

Attention Heatmaps

Drop a campaign into a simulated network and watch opinion move. Useful when the risk isn't whether people like it but whether one segment reacts loudly.

Focus Groups

Explore a topic with a simulated audience and uncover the reasoning behind each response.

Surveys

Ask a focused question at scale. Compare responses across segments and see the pattern behind the choice.

Creative Alignment & Optimisation

Compare creative against your audience to identify the strongest direction and refine it before launch.

Agentic CX Simulation

Simulate customer journeys with AI agents modeled on your audience to see how experiences perform before launch.

Attention Heatmaps

Drop a campaign into a simulated network and watch opinion move. Useful when the risk isn't whether people like it but whether one segment reacts loudly.

Focus Groups

Explore a topic with a simulated audience and uncover the reasoning behind each response.

Surveys

Ask a focused question at scale. Compare responses across segments and see the pattern behind the choice.

Creative Alignment & Optimisation

Compare creative against your audience to identify the strongest direction and refine it before launch.

Frequently asked questions

The questions buyers ask.