Every decision a company makes, a launch, a campaign, a price change, goes out half tested. You do the research you can afford, argue about it in a room, then find out whether you were right after the money is spent.

We started Socialtrait in 2022 to change that order. We're behavioural scientists and market researchers as much as engineers, and we build simulated audiences from real data and real behavioural signals, not guesses. On the decisions that carry real risk, our researchers stay in the loop alongside the model. That's what makes the answers worth acting on.

Today teams at Target, Intuit, Nespresso, Samsung and Mars Petcare rehearse their decisions with us before they commit, in hours instead of six weeks.