AI Consumer Simulation
Audience Aligned
Insights
We build a simulation of your real customers. Test a product, a price or a campaign on them first, and find out what people will do before you spend the money.
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The problem
Most big decisions are a guess.
Companies spend millions on new products, prices and campaigns, then wait to see if customers agree. Proper research takes 4 to 8 weeks, so the decision usually gets made without it. You find out whether you were right after the money's gone.
There's a better order:Decide second, not first.
What we do
Your customers, as a group you can actually ask.
We build a digital version of your customers using your own data: who they are, what they buy, what they care about MindMemoryWord. Then you put a decision in front of them and watch what they do. Ask follow-up questions. Change one thing and run it again. All before anything goes live.
1 million+
Modeled Agents
0+
Details about each one, from age and habits to what makes them switch brands or take decisions
~0%
Alignment with real-world sales and engagement outcomes
Built once
Then used for every question you have afterwards
~0%
of the time, the simulation's prediction matches what people really did.
- Checked against real sales & engagement
- Researchers in the loop
- Granted US patent
Does it work
Fair question: does it actually work?
About 90% of the time, what our simulation predicts matches what people really did. We check that against real sales and real engagement, not against another survey. When a decision carries real risk, our researchers work alongside the model instead of leaving it to run alone.
And no, this isn't an AI Chat with a costume on. It's our own models, built over three years on real behaviour, and we hold a US patent on how it works.
See how we measure itSee it run
Watch one question get answered.
Pick an audience. Ask one question. Watch the answers come back, with the reasoning behind each one.
Book a demoWhat you can test
Test anything, before it's out there.
Every test runs on a simulated version of your own customers, built from your data. Ask anything, as many times as you need. The audience stays the same, so the answers add up.
- Focus groups
Talk to your customers
Sit down with a hundred of them at once. Ask why, not just what, and follow up on anything that surprises you.
- Surveys
Ask thousands at once
Put one question to a whole market. See exactly where the answers split by age, region, income or loyalty.
- Creative testing
Pick the right creative
Show them two ads, five packs or six headlines. Find out which one wins, and watch where their eyes land first.
- Social simulation
Watch a message spread
Drop your campaign into a social network of your customers and let them argue about it for a day. Before the real ones do.
- Agentic CX Simulation
Test your chatbot
Let a few hundred customers loose on your AI assistant before real ones meet it. See exactly where they lose patience.
- Gaming
See how players will react
Put a game concept, a patch note or a price change in front of simulated players. Find out what keeps them playing and what makes them quit.
How it works
From question to answer in minutes or days.
- 01
You tell us the decision
What you're deciding, and whose opinion matters.
- 02
We build your customers
From your data plus market data. This happens once, then you reuse it.
- 03
We run the test
They react, discuss and influence each other, the way real people do.
- 04
You get an answer you can act on
What to do, what to change, what to drop.
Once your customers are built, running another study takes minutes.
Security
Your data stays yours.
We're SOC 2 Type II and ISO 27001 certified, with ISO 42001 on the way. Your data is kept separate and never trains anything outside your account. We've been running inside Fortune 500 companies since 2023 and passed their security reviews to get there.
Check Our Security Badges
SOC 2 Type II
ISO 27001- Granted US patentUS Patent
Testimonials
What clients say.
Recognition
Recognised by the industry.
SXSW Pitch 2026
Finalist, top five in Intelligent Systems, Robotics and Multisensory Technology.
IIEX Europe 2026
Finalist, Insight Innovation Competition. Presented live on stage in Amsterdam to Europe’s market research industry.
HumanX Amsterdam 2026
Finalist, selected to pitch at Europe's largest AI summit, RAI Amsterdam.
KPMG Tech Innovator 2025
Finalist, KPMG Private Enterprise Tech Innovator, United States.
FAQ
The questions buyers ask.
No. General AI tools will happily guess what a customer might say, and they'll sound convincing doing it. We build something completely different: digital populations modeled on your real customer data. Instead of static personas, every simulated customer keeps their own distinct personality and memory across every question you ask. Our underlying models were built over three years, backed by a granted US patent.






