Industry
FMCG
Research Duration
5 days
Types of research
Qualitative
Problem
The new product development agency partner for a global food giant needed to evaluate and select the most effective positioning statement from a list of 13 options.
Solution
Socialtrait launched a rapid positioning evaluation exercise using a robust sample of 1,500 AI agents using Focus Group Discussion. These agents accurately represented the product’s sharply defined target audience, ensuring relevant feedback across key psychographic and behavioral dimensions. The platform assessed each positioning statement and identified top-performing directions with precision.
Socialtrait’s Role
Socialtrait reduced a 30-day research cycle to just 5 business days. Our Focus Group Discussion tool delivered fast, high-accuracy feedback at a fraction of the cost, while maintaining a more robust and diverse respondent sample than conventional methods.
1,500
AI Agents simulated from target segments
13
positioning statements tested across psychographics
30 → 5 days
83% faster than traditional research
3×
more audience segments reached
Client Feedback
This client testimonial is based on feedback from a project spanning three use cases.
"Socialtrait delivered fast, accurate, and actionable insights. Their psychographic profiling provided unique perspectives that aligned closely with traditional research methods. The team's flexibility and focus on actionable insights made the collaboration seamless”
— Fran W. Guzman, Insights & Strategy, Pilot44
Results
The agency quickly selected the top-performing positioning statement with confidence. Socialtrait’s AI-enabled testing allowed the client to move into concept development on time without sacrificing insight quality. The team saved weeks of effort and gained rich perspectives that aligned with traditional research benchmarks, enabling smarter, faster product decisions.
