Industry
Pet Care
Research Duration
5 days
Types of research
Qualitative
Problem
A global pet food leader identified a major growth opportunity by expanding into non-food product lines. To meet this ambition, the company needed its product development agency to accelerate the development cycle dramatically. This required deep insights from a vast volume of qualitative data, segmented across multiple audience slices.
The target audience had to represent a wide cross-section of pet owners—spanning various pet ages, needs, generations, and geographic regions. Given the company’s global scale, the research needed to span at least two key test markets: the US and the UK.
Solution
The team created two audience communities—one in the US and one in the UK—using a statistically valid sample size. They then launched a large-scale qualitative study using the Socialtrait survey tool. This approach ensured the sample reflected all relevant data slices, including age of pet, multiple pet households, Gen Z pet owners, families with children, and early adopters of pet tech.
Socialtrait completed the study in just five working days per market. The team delivered insights drawn from a total sample of 600 highly representative AI agents.
Socialtrait’s Role
Socialtrait delivered high-quality, large-scale qualitative insights with unprecedented speed. These insights gave the product development team a strong foundation to move forward quickly and confidently.
600
AI agents activated across 2 countries
5
business days per market to complete full qualitative deep-dive
1,200+
qualitative responses processed
10×
faster than traditional ethnographic methods
Client Feedback
As a result of the unprecedented speed of insight delivery which were built on a strong statistically robust sample size, the petcare major is now keen to collaborate on direct engagements in key business and product areas.
Results
By leveraging Socialtrait’s rapid and robust qualitative research, the pet food leader accelerated its entry into new non-food product categories. Insights that would traditionally take months were delivered in days, enabling the client to make confident, insight-driven product decisions significantly faster.
