Vivek Kumar is the CEO and co-founder of Socialtrait, the world’s first Audience Behavior Simulation Engine. With over 15 years of experience in business strategy and AI-driven innovation, Vivek has helped scale products and drive market expansion across the public, financial, and tech sectors.

He began his career in the UK public service at HM Revenue and Customs and later transitioned into investment banking at the Royal Bank of Scotland, where he also earned his Master’s in Finance. He went on to co-found a sustainable waste management startup and was recognized with the Shell LiveWire Young Entrepreneur Award. After several ventures, Vivek relocated to Australia and co-founded Socialtrait alongside Suraj Narayanan Sasikumar and Gopakumar Balakrishnan. In 2022, the company was named one of the 20 most innovative startups in the industry by Berkeley SkyDeck.