Gomathy Lakshminarayanan is the Principal Behaviour Researcher at Socialtrait, an AI-driven research platform leveraging Generative AI and community simulation for deep consumer insights.

Gomathy has 2 decades of experience working in the intersecting disciplines of consumer psychology and technology. Prior to leading the Market Research & Customer Success team at Socialtrait, they worked in global consumer research and advertising organizations such as Kantar, Mullen Lowe Group, Aditya Birla Fashion & Retail and premier startups in neuroscience where they helped build crossover products of technology and consumer psychology.

At Socialtrait, Gomathy strives to make deep and actionable consumer behaviour insights available to marketers at the speed of instant ramen. They are passionate about fortifying the consumer research processes with the power of AI, helping businesses make confident, data driven and consumer-centric decisions.